The ACTIVE AT SCHOOL initiative is a multi-year, multi-million dollar grassroots program focused on reversing the staggering trend of inactivity amongst Canadian children and youth.
Partners are pledging to use their individual networks, expertise, resources and marketing channels to keep the issue top-of-mind with government and education decision-makers.
The shared goal of ACTIVE AT SCHOOL is to ensure that Canadian children receive one hour of quality physical activity and education before, during or after school every single day.